Where are easyMoney investors signing up from in 2026?
This is a financial promotion and is intended to provide information, not investment advice.
When reviewing our H1 2026 investor data, an interesting trend we noticed was not just how many people had signed up, but where those investors were based.
easyMoney is a digital investment platform, so investors do not need to be located near a branch, office or financial centre to open an account. That is reflected in the data. During the first half of 2026, new easyMoney investors came from a broad range of towns and cities across the UK.
From major cities to regional towns, the picture was clear: investor interest was not confined to one specific area.
A nationwide investor picture
Based on our 2026 data, easyMoney investors signed up from around 120 different towns and cities.
London recorded the highest number of investors from a single city, but it was far from the whole story. In fact, one of the most notable points from the data was just how spread out the investor base was.
New investors came from locations including London, Bristol, Southampton, Nottingham, Cambridge, Preston, Ilford, Harlow, Ipswich, Weymouth and many more.
Looking at the wider regional picture, investor activity was also visible across areas such as Essex, Surrey, Kent, Hertfordshire, Hampshire, Dorset, Lancashire, Nottinghamshire, Suffolk, Devon and Buckinghamshire.
This broad spread suggests that easyMoney continues to attract interest from investors across the country, rather than being concentrated in one location.
London leads, but does not dominate
It is perhaps unsurprising that London appeared as the top individual city for new investors in H1 2026. However, what is more interesting is that London did not dominate the data.
While London had the highest investor count from a single city, the wider investor base was spread across many locations. That matters because it shows that investor interest in easyMoney is not simply a London-based trend.
Instead, the data points to a broader pattern: investors across the UK are exploring alternative ways to generate returns, including property-backed lending and Innovative Finance ISAs.
Interest from cities and regional towns alike
Another notable point from the data is the mix of locations.
Investor sign-ups did not only come from large cities. They also came from smaller towns and regional areas, which helps build a more rounded picture of how investors are engaging with easyMoney.
That is important because digital investment platforms have changed how people access investment opportunities. Investors no longer need to live close to a major financial centre to research, compare and open an account.
As long as they have access to the right information, investors can make decisions from wherever they are based.
What this tells us about investor behaviour
The location data does not tell us exactly why each person signed up. However, it does show that awareness of easyMoney is reaching a wide audience.
This may reflect a number of wider trends, including:
Investors looking beyond traditional savings accounts;
Greater awareness of property-backed investing;
Continued interest in Innovative Finance ISAs;
Investors becoming more comfortable using digital investment platforms;
People researching alternative fixed-income options online.
The key point is that interest is not isolated to one city, one region or one type of location.
A digital platform for investors across the UK
The H1 2026 data gives us a useful snapshot of where new easyMoney investors are coming from.
London may have recorded the highest number of investors from a single city, but the wider picture is one of national engagement. Investors are signing up from cities, towns and regions across the UK.
For easyMoney, that is encouraging. It shows that the platform is continuing to reach a broad investor audience and that people across the country are taking the time to explore property-backed investment opportunities.
As the year continues, it will be interesting to see whether this geographic spread continues to widen further.