How easyMoney Became One of the UK's Largest Peer-to-Peer Lenders — And How We're Just Getting Started
This is a financial promotion and is intended to provide information, not investment advice
£642m+ lent to date across the UK
0 investors who have ever made a loss
12 hrs average time to sell loans since inception
Reaching the top of any industry is rarely the result of a single decision or a single moment, and for easyMoney it’s no different. It is the accumulated outcome of hundreds of smaller ones: how a loan is underwritten, how a borrower relationship is managed, how a platform responds when markets turn difficult, and how honestly a business talks to the people who trust it with their money.
easyMoney is the UK's largest peer-to-peer lender. That is a fact — measurable, verifiable, and grounded in the numbers. But the more interesting story is not the destination. It is the set of principles that got us here, and why those same principles point clearly towards what comes next.
The Market Gap That Started Everything
When peer-to-peer lending first emerged in the UK in the mid-2000s, it represented a genuinely disruptive idea: remove the bank from the middle of a lending transaction, connect investors directly with borrowers, and allow both sides to benefit from the margin that would otherwise accrue to a financial institution. The concept was compelling. The execution, across much of the early sector, was inconsistent.
Many of the first generation of P2P platforms built their models on unsecured personal lending — a high-volume, low-security approach that prioritised growth over robustness. When economic conditions tightened, the limitations of that model became visible. Default rates rose. Provision funds were depleted. Some platforms failed entirely. Investors who had been drawn in by headline rates found that the returns were not matched by the structural protections they had assumed were in place.
easyMoney was built on a different premise from the outset. The founding decision to focus exclusively on property-backed lending, every loan secured against real UK property, every LTV ratio disciplined, every borrower subject to rigorous credit assessment, was not an accident of strategy. It was a deliberate rejection of the approach that was already showing its fragility elsewhere in the market.
Building a Track Record Worth Talking About
Track records in financial services are only meaningful when they span real conditions. A platform that has operated exclusively in benign markets, with rising asset values and low default rates, has not been tested. easyMoney's history covers rather more than that.
The years since easyMoney's launch have included the Brexit uncertainty of 2016 to 2019, the acute economic shock of the COVID-19 pandemic in 2020 and 2021, the fastest interest rate rising cycle in a generation from 2022 to 2023, and a sustained inflationary environment that put pressure on borrowers and property markets alike. Across all of it, the platform's underwriting model held.
*No investor has ever made a loss. That is not a claim about every loan performing perfectly, some loans have required active management, extension negotiations. It is a claim about the outcome for investors: that the structural protections built into the model, the LTV discipline, the legal charge, the independent valuations, the experienced credit team, absorbed those pressures without passing losses through to the people whose capital was deployed.
Today, the platform's cumulative lending passed £642 million, the track record is not simply a statistic. It was the distilled output of hundreds of individual credit decisions, each of which had to hold up in the real world. That is what £642 million of zero-loss lending actually means.
The Principles Behind the Platform
1. Security First — Always
Every loan on the easyMoney platform is secured against UK property. Not most loans, every loan. This is not a preference or a tendency; it is a structural rule that defines the platform's risk architecture. The legal charge registered at HM Land Registry gives investors a senior secured creditor position against a real, independently valued asset. When a loan performs, investors receive their agreed return. When a loan encounters difficulty, there is a tangible asset, and an enforceable legal process standing behind the recovery.
2. LTV Discipline as a Non-Negotiable
Loan-to-value ratio management is the mechanism through which security-first lending actually protects investor capital. Here is an example, ‘A loan written with an LTV of 60%, where the outstanding debt is meaningfully below the independently assessed value of the security, creates an equity buffer that can absorb both borrower-level defaults and property market corrections without generating investor losses.’ easyMoney maintains strict LTV caps across its loan book, and those caps are assessed against independent RICS valuations, not borrower-provided estimates. You can view out statistics here.
3. Liquidity Without Compromise
One of the persistent criticisms of alternative investments is that competitive returns come at the cost of access. easyMoney has consistently challenged that assumption. Investors can ask for their money back at any time, not as a theoretical possibility, but as a platform commitment that has been operationally delivered across the full history of the business. The average time to sell loans on the secondary market and have funds returned to your wallet is 12 hours. This is the average and there have been times where this has been higher. For investors managing portfolios where liquidity matters, this is not a minor convenience. It is a structural feature that changes how the allocation can be sized and managed.
4. Transparency as a Competitive Advantage
The peer-to-peer sector has, at times, suffered from a trust deficit. Platforms that obscured default rates, overstated provision fund coverage, or communicated selectively with investors during periods of stress contributed to a perception problem that affected the sector as a whole. easyMoney's believes in transparency: See our outcomes statement here. With a new and imporeved version launching this April!
The zero-loss claim is the most visible expression of that transparency. It is a commitment to being measured against a specific, verifiable outcome. One that could not be maintained if the underlying performance did not support it.
Why 'Just Getting Started' Is Not Hubris
The ambition embedded in that phrase is not rhetorical. It is grounded in a reading of where the market is, and where it is going.
The Innovative Finance ISA, the tax-efficient wrapper through which a large number of easyMoney investors access the platform remains one of the most underused structures in the UK personal finance toolkit. Despite being available since 2016 and offering the same £20,000 annual allowance as the Cash ISA and Stocks & Shares ISA, IFISA take-up has lagged both. The primary reason is not performance, it is awareness. The majority of UK savers still do not know the IFISA exists, let alone that it can deliver returns that have historically outperformed cash by a substantial margin, within the same tax-free wrapper they already trust.
Beyond awareness, broader structural tailwinds are reshaping the appetite for alternative assets. A generation of investors that experienced the 2022 equity correction, the bond market losses of the same year, and the sustained underperformance of Cash ISAs against inflation is more open to alternatives than at any previous point. The question is no longer whether investors are willing to look beyond traditional wrappers, it is whether the platforms they find when they do so are worthy of their trust.
At the same time, the property lending market continues to generate demand that mainstream banks are structurally ill-positioned to serve. Bridging finance, development lending, and specialist property transactions require speed, flexibility, and sector expertise that institutional lenders consistently struggle to provide. The gap that easyMoney occupies, between borrowers who need capital and investors who want secured, income-generating exposure to property, is not narrowing. In many segments, it is widening.
The Record Is the Foundation — Not the Ceiling
There is a version of this story that stops at £642 million and a zero-loss track record, and uses those figures as a reason to be cautious — to protect what has been built, to avoid the risks that come with growth. That is not the story we are telling.
The record exists because the principles that generated it are sound. And sound principles do not become less sound at larger scale — they become more valuable. The underwriting rigour, the LTV discipline, the liquidity commitment, the culture of transparency: none of these are fragile artefacts of a smaller operation. They are the foundation of a platform that is built to grow.
For investors, that matters. The platform you trust with your IFISA allowance is not static. The question is whether it is getting better — whether the team is learning, the processes are improving, and the market opportunity is expanding in a way that the platform is positioned to capture. On all three counts, the direction of travel is clear.
£642 million lent. No investor ever making a loss. Average withdrawals in 12 hours. That is not a ceiling — it is a starting point.
*Capital is at risk. Past performance is no guarantee for future results.
Tax treatment depends on the individual circumstances of each investor and may be subject to change in the future.