Annualised target return
As with all investing, your capital is at risk when you lend to businesses. easyMoney reduces this risk by taking security over property.
Sir Stelios, founder of easyJet and owner of the easy brand is famous for cutting out the middleman and delivering a better deal to consumers.
When Sir Stelios founded easyJet 23 years ago at the age of 28, he made European air travel accessible to everybody. Using technology to cut out the middlemen easyJet was able to slash prices to the traveller. For easyJet the middlemen were travel agents.
easyMoney is following the same model for financial products except the middlemen are now the banks, with their costly and outdated computer systems, expensive high street premises and legacy staffing.
Like easyJet, easyMoney maximises the use of technology to make every aspect of our business more efficient. Our intention is to deliver more innovative products than the big boys and to combine this with a deeply embedded culture that has customer experience and service at its heart.
Whereas a large part of a bank’s margin is eaten up by overheads, easyMoney’s efficient structure allows much of the margin to be passed directly to customers in the form of improved returns.
easyMoney is planning a range of differentiated products to make it unique versus the big boys. easyMoney’s product range will satisfy the demands of all types of investor from the older, more conservative investor to younger investors demanding new financial products more relevant to the world they inhabit.
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easyMoney's first two products take advantage of the government's new innovative finance ISA (IFISA) which allows investors to invest up to £20,000 annually and get their returns TAX FREE.